Monday, December 29, 2008

How Trollbeads Maintain Their Individuality

In the beginning Trollbeads were the bra in child of one Danish goldsmith Sve nd Nielsen, a unique jewelery gift for fri ends and family back in 1976 now in 2008 Tro llbeads are one of the fastest se lling jewelery items not only in De nmark but world wide. \

Now into there 32nd year Tro llbeads led by the second generation of the fa mily Lise Aagaard, and what has ke pt Trollbeads at the forefront of thi s new and expanding jewelery market is tha t they are not afraid to i nnovate and diversify, with the company discontinuing many of their favourite beads to bri ng new beads into the range to ke ep the range fresh and new for all of the ir fans. Beads like the amber be ads launched in 2007 and the Spri ng Kit have kept the Trollbead e nthusiast enthralled at what may be ne xt, whilst the expansion into trollbead ri ngs this season will really wow all of tho se who want more than just Tro llbead bracelets and necklaces.

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